MINDPOP

BRANDING

CLIENT

DATE

2024

ROLE

Product Designer

Empowering startups early on, giving them a better chance to succeed in a competitive market by streamlining workflows and fostering collaboration at every stage of the product journey.

TOOLS

TAILORED SERVICES FOR STARTUPS

MiNDPOP empowers startups to succeed by supporting them from idea inception to market launch, focusing on deep user needs to make every product exceptional.

PROBLEM STATEMENT

MiNDPOP’s current design doesn’t reflect its innovative, collaborative approach. It needs an updated look to connect with startups and convey a modern, professional, and engaging brand.

SOLUTION

Modernize MiNDPOP’s design to be clean and user-friendly with consistent colors, readable fonts, and simple layouts. Add intuitive navigation and visuals that emphasize collaboration and innovation, making the design inviting and trustworthy for startups.

DEFINE

TARGET AUDIENCE

Startup Founders and Entrepreneurs
Product Managers
UI/UX Designers and Professionals
Engineers and Developers
Investors and Startup Mentors

PERSONAS

User Goals

The platform focuses on product development and strategic planning, offering tailored features to support these objectives. Clear navigation helps users reach their goals step-by-step.

Pain Points

The platform simplifies the experience to reduce overwhelm, adds support to address feedback and technical issues, and streamlines workflows to make tasks easier and more efficient.

These personas helped MiNDPOP create a user-centered platform that addresses specific goals and frustrations.

DESIGN

Redesigning the MiNDPOP Workshop emphasized clear navigation, improved content structure, and engaging visuals to better meet user needs. Simplified usability, visual clarity, and feedback-driven improvements enhanced the user experience. Branding updates, including refined colors, typography, and visuals, created a cohesive, modern look that reflects MiNDPOP’s innovative approach and strengthens its reputation as a reliable partner for startups.

Before

After

The new branding layout made the design more engaging and user-friendly, with a dynamic flow using arrows and progress bars to guide users. Friendly icons and illustrations replaced text-heavy content, and instructions were simplified into tips in speech bubbles. The redesign is now more colorful, interactive, and easy to navigate, enhancing user interaction and clarity.

At MiNDPOP, our mission is to empower startups for success. We partner with you from idea to launch, focusing on user needs to make your product exceptional.

This color palette reflects MiNDPOP’s core values of collaboration, innovation, and clarity, with vibrant tones balanced by calming shades for a dynamic and user-friendly brand identity.

The new font reflects MiNDPOP’s brand by balancing boldness and readability, combining innovation with approachability. It’s modern and versatile, making headers impactful and body text clear, reinforcing MiNDPOP's professional, user-centered identity.

Clip art helped MiNDPOP balance professionalism with approachability, making the brand feel friendly and credible. Creative visuals strengthened client connection, simplified complex ideas, and highlighted values like teamwork and expertise, presenting services in an engaging, relatable way.

RESULTS

The MiNDPOP redesign produced impressive results, making the platform more engaging and user-friendly, which kept startups actively involved. Complex processes were clarified, enhancing client understanding of services, while a collaborative design approach strengthened teamwork between MiNDPOP and its clients. The flexible interface offered personalized experiences, and creative visuals positioned MiNDPOP as an innovative consulting leader. Overall, the redesign delivered a smoother, more enjoyable experience, leading to higher client satisfaction and reinforcing MiNDPOP’s reputation as a forward-thinking partner.

REFLECTIONS

In my reflections on MiNDPOP, I focused on creating user-centered designs that emphasized clarity, collaboration, innovation, and motivation. I aimed to simplify complex ideas, ensuring that every design element fostered teamwork and kept users engaged. My goal was to drive impactful solutions that not only met user needs but also elevated their experience.